The Search for a Domain-Based Email Address
Does your business have a website? Of course it does! myamazingbusiness.com. Yes, you paid big bucks to have it branded and designed, but you are so happy because customers are actually finding you. It was a brilliant investment, and you know it. Go you!
So why is it that so many business people, savvy beyond belief with handling mind-blowing escalated issues and sales meetings with top Fortune 500 customers, still have emails that end with Yahoo? Or Gmail? Or worst of all… AOL?
I don’t know about you, but when I get an AOL email, my subconscious reaction is that it’s not important—no matter how enticing or urgent the subject line is.
Subject Line: Federal Court: We need to accept this settlement today.
Into the trash it goes. Everybody loses!
Alright. So now that you’re convinced that your email must match your website domain, it’s time to do something about it. You call your nephew who helps you unclog your printer on a bad day. He doesn’t know how to help you get a domain-based email address but does want to know if you’d like to try his new spaghetti sauce. Back to the drawing board, you go. You decide to do a bit of research about who can help. You demand names. A Google search displays a list of companies that have the word “email” in their name and you pick one. Email Dudes. They are in Tennessee. You hesitate, but it’s about email, not a face lift. Hmmm… Their phone number is a bit sketchy, 888-888-8888, but you need to get this done. You can’t risk having more of your precious emails thrown into the trash folder.
Wayne answers the phone on the tenth ring. “Yo, this is Wayne.”
You say, “Hi Wayne, I want my email address to match my domain name. Can you guys do that?”
Wayne replies. “Hold on… I need to find out.” But really, he’s ordering a pizza on the other line.
You wait 4 minutes, but it feels like a lifetime. He really wanted to make sure they remembered the extra cheese this time.
Wayne comes back on the line.
“What is your email address now?”
You reply, “Joseph63845@AOL.com”
Wayne replies, “OMG are you freakin’ kidding me?”
You answer defensively. “Well, I do own a 40 billion dollar company, you know.”
Wayne replies, “Well, that’s a freakin’ miracle.”
Then a colleague recommends a firm named Cloud Advantage. Here’s how that conversation will go…
You call Cloud Advantage in Connecticut at 203-463-2672.
Nick answers the phone after one ring. “Hello, this is Nick at Cloud Advantage.”
You say, “Hi Nick, I want my email address to match my domain name. Can you guys do that?”
Nick answers, “Yes of course! What is your email address currently?”
You answer, “Joseph63845@AOL.com.”
Nick replies, “That’s a nice email address. Do you want to keep it for your personal use?”
You reply, “Well I do own a 40 billion dollar company, but I would LOVE to have a personal life. Is this how I can get one?”
Nick answers, “Absolutely. And it sounds like you’ve earned a personal life. Let’s get you started.”
Before you know it, Nick has set you up with a professional, domain-based email address for the office, and a personal one for your golf buddies and kids. You successfully separated your brand-new personal life from your business. You have secured your email account from being commandeered by geeks in hoodies, and you are now feeling robust and secure, because you actually ARE robust and secure. The 17-year-old, unwashed hackers won’t even look your way. Score!
10 good reasons to get a domain-based email address
Teams: Nick recommends that if your website is myamazingbusiness.com, your email matches (for example, email@example.com). This should be the same for all of your worker bees on your team, so that everyone will have a domain-based email address that ends with “@myamazingbusiness.com”. They will feel so professional and coordinated, that they may even start acting professional and coordinated. Imagine that!
Solopreneurs: On the other hand, if you’re a solo act entrepreneur, a domain email address will make you look and feel bigger. Like a peacock in heat, it can’t hurt to be a bit flamboyant when trying to close a sale, right?
Portability: A domain-based email will help extend your company’s reach. You send an email, and if the recipient is impressed, they might forward your info to a few colleagues. It is best to use an email address that has an extension that looks business-like, such as .com, .org, .gov, .edu, etc. Pro-tip: firstname.lastname@example.org may get you invited to some parties, but it won’t get you any closer to signing that proposal. Also, with a reputable extension, your emails are less likely to get tangled up in your customer’s junk folder. You’re better than that, and there’s no time to waste!
Branding: AOL, Yahoo, Gmail, Hotmail, etc. are happily pawning your business off as their own. The company you slaved and sweated over has become free advertising for someone else!
Compliance: If you’re sending or receiving messages that contain confidential information, such as social security numbers, bank account numbers, medical records, driver’s license numbers, credit card information, etc., there are legal requirements to use secure and encrypted means for transferring data. A more robust and modern email system with custom encryption options can keep you out of BIG trouble!
Housekeeping: Create boundaries between your professional and personal life. You don’t want to send your favorite cousin’s baby shower invite with that million dollar proposal by mistake. Your client won’t come to the party, and much to your dismay, they won’t bring that signed proposal as a gift.
Security: Your custom email domain is less likely to fall victim to the disgruntled hackers in the world who want to ruin your life. It also limits time-siphoning sinkholes like spam, junk mail, and Ransomware. Also, if your personal email account is hijacked, your business’ custom email domain is safe and sound. And, if your customer has a sensitive spam filter turned on, your email is more likely to squeak through without getting quarantined.
Polish: So… you have a beautiful website, a professional looking auto-signature on your emails, and nice, shiny business cards proudly showing the world what you do. Now, it’s more important than ever to have a matching, professional-looking email address that goes with your tidy image.
Device Management: Oops! Your (now ex) sales person just lost their cellphone in a bar bet. With a modern email platform like Office 365, coupled with your custom email domain, you can wipe your company data so that the drunks who haunt the local dive bar won’t have access to your company’s stuff.
New Friends: Meet the friendly email geeks at CloudAdv! Most of our customers become friends and customers for years.
Contact us if you’d like to talk about:
- How to get a professional, domain-based email address or one that matches your website.
- Changing your whole team to a new professional-looking email domain (we’ll engineer and migrate up to 5 mailboxes for $600 – from any platform or mail system).
- How your company is planning on or is about to merge with another, and you’d like to talk about how to combine the email platforms.
- Pricing a large email migration project.
- Your email is terribly broken and you need a shoulder.
Contact our talented colleagues at ChromaSites to get a new website to match your new email domain.