Imagine you’re in ski country. It’s freezing cold, and you just got dumped off the top of the chairlift. You can see your breath, even though you are wrapped round and round in scarves. You are standing on top of the world, but when you look up to see the vistas, it’s snowing so hard that you only see white. Your gloves are white. Your skis are white. Your brain feels white and empty. There are no thoughts. There’s only one way to get out of the white—but you don’t even know which way down is.
I’ve experienced a very similar feeling many times when trying to explain how email migrations work. There are giant snowflakes pouring down between us. No clear paths of communication. I’m saying words that might as well be lost in a snowy cyberspace. There is snow on my eyelashes. I’m losing the battle, and just know they’ll never get it.
Innovative E-Whiteboards by Frankie are the answer.
As what we do for a living evolved into a very technical field, it became clear to us that a totally different approach was needed when speaking with clients. So, one fine snowy day, I traveled to a town which one of our clients called home, rented a conference room, and invited my clients to enjoy a high tea of sorts. No crumpets or scones. In fact, there wasn’t even tea. Just simple bagels and a big pot of decent, strong coffee. I set out the white half-and-half. White sugar. White cream cheese… and then set up my very white whiteboard.
That’s when things got interesting.
Armed with three different colored markers (none of them white, but all of them the kind that wash away easily with a white paper towel), I engaged my guests in a live demonstration. I showed them exactly what would happen to their emails once we began the process of migrating them across the great savannah.
At first, I didn’t have their attention. No surprise! They were too busy devouring my treats and wiping away the crumbs with white paper napkins. Plus, there were a few smirks about a female engineer making whitecaps into a very male-dominated industry. But soon, as I began to draw a full migration plan that I had for their firm on my whiteboard, they became mesmerized. Fascinated. Engaged. It was a miracle to me because I never imagined that anyone could be so interested in how these things work, or how we plan their migration project.
As I drew with red, orange and black markers, each representing a different aspect of the migration, I realized that I was getting my point across. Eureka! The questions that were coming forth had become more detailed, rather than broader, “what is this?” and “how does this get to that?” sort of questions. Even better, my simple arrows, circles, and rectangles had my audience laughing and, well, happy-ish. I was not getting the normal responses that confused people generally display. This was different. Did I actually find a path to that part of their mind that could, and would, accept what I was trying to explain as something other than techno-babble? That would be a miracle, and something worthy of a toast!
So, my own engineer, the talented Nick D., who had also observed this miracle from the corner of the conference room, decided to seize the moment. It was on this day that FRANKIE’S E-WHITEBOARDS reached its baby stage. It started slowly, but soon, Nick also began to draw technical diagrams on whiteboards to explain things to colleagues and customers.
I have to admit, there is a big difference between Nick’s whiteboards and mine. Nick can actually draw things other than circles and rectangles. Nick’s whiteboards are way more fun than mine. They have ships sailing away, and heads exploding with ideas, and ships coming back and… well you get the point.
But when he started working with recordable whiteboard technology, and his words and drawings came alive and in real-time, we knew we had a winner. Once our first E-Whiteboard hit YouTube, partners and colleagues were intrigued. They wanted to know where they could get one. Things took yet another turn when he added music—we started dancing… yes… engineers… dancing. What a sight!
We decided to name our new E-Whiteboard program “Frankie”, after another one of our creative, technical services that we offer to customers. It was not because we couldn’t think of a different name for our e-whiteboard endeavor. No, it was because Frankie had come to represent for us anything that was lean, mean, innovative, and highly effective.
*Our proprietary Frankie Migration Technology allows for email message conversions to be up to 200 times faster than anything else on the market.
Frankie’s E-Whiteboards are effective. Fun. Engaging. And anything but boring. And now they are for sale! You can have your very own Frankie E-Whiteboard.
So now you know. We are a white glove company with a brand new, original E-Whiteboard marketing tool!